Deprecated: Assigning the return value of new by reference is deprecated in /home/hispcon/public_html/components/com_comment/classes/ubbcode/stringparser_bbcode.class.php on line 567

Deprecated: Assigning the return value of new by reference is deprecated in /home/hispcon/public_html/components/com_comment/classes/ubbcode/stringparser_bbcode.class.php on line 1210

Deprecated: Assigning the return value of new by reference is deprecated in /home/hispcon/public_html/components/com_comment/classes/ubbcode/stringparser_bbcode.class.php on line 1221

Deprecated: Assigning the return value of new by reference is deprecated in /home/hispcon/public_html/components/com_comment/classes/ubbcode/stringparser_bbcode.class.php on line 1264

Deprecated: Assigning the return value of new by reference is deprecated in /home/hispcon/public_html/components/com_comment/classes/ubbcode/stringparser_bbcode.class.php on line 1281

Deprecated: Assigning the return value of new by reference is deprecated in /home/hispcon/public_html/components/com_comment/classes/ubbcode/stringparser_bbcode.class.php on line 1535

Deprecated: Assigning the return value of new by reference is deprecated in /home/hispcon/public_html/components/com_comment/classes/ubbcode/stringparser.class.php on line 285

Deprecated: Assigning the return value of new by reference is deprecated in /home/hispcon/public_html/components/com_comment/classes/ubbcode/stringparser.class.php on line 982

Deprecated: Function split() is deprecated in /home/hispcon/public_html/components/com_comment/joscomment/utils.php on line 256

Deprecated: Function split() is deprecated in /home/hispcon/public_html/components/com_comment/joscomment/utils.php on line 256

Deprecated: Function split() is deprecated in /home/hispcon/public_html/components/com_comment/joscomment/utils.php on line 256

Deprecated: Function split() is deprecated in /home/hispcon/public_html/components/com_comment/joscomment/utils.php on line 256

Deprecated: Function split() is deprecated in /home/hispcon/public_html/components/com_comment/joscomment/utils.php on line 256

Deprecated: Function split() is deprecated in /home/hispcon/public_html/components/com_comment/joscomment/utils.php on line 256

Deprecated: Function split() is deprecated in /home/hispcon/public_html/components/com_comment/joscomment/utils.php on line 256

Deprecated: Function split() is deprecated in /home/hispcon/public_html/components/com_comment/joscomment/utils.php on line 256

Deprecated: Function split() is deprecated in /home/hispcon/public_html/components/com_comment/joscomment/utils.php on line 256

Is Mark Belling the Unstoppable Force of News 1130 WISN Radio?

By Aaron M. Rodriguez

Mark Belling photo

Mark Belling was Stopped by 1130 WISN Radio

Mark Belling is good, but he’s not that good. He’s intelligent, incisive, and quick on his feet, but he’s not by any means unstoppable. In the past few years, Belling has managed to get himself into trouble. In one instance, “Belling called moms who breastfed in public sows”, and in another instance, he called “illegals that vote in general elections wetbacks". The latter won him a suspension from 1130 WISN Radio, which by definition makes Belling stoppable.

Some may argue that Belling’s snarky and rude entertainment style is part of the reason why he’s so popular in Milwaukee. I disagree. Here is a bit of advice for Belling, being rude to your fans isn’t the best way of marketing yourself. Keep doing it, and watch your listeners go to 620 WTMJ Radio. I think even implicitly you understand this, and I will explain why.

Have you ever noticed that when Belling fills in for Rush Limbaugh that he’s polite to the callers? And yet when he takes WISN callers, Belling rude – especially to those who can’t verbally wrangle with him on the air? Belling implicitly understands that if he’s rude to Limbaugh’s fans, either A. they will not invite him back on the show, or B. some of Limbaugh’s fans will complain, which will cause A. anyway. If a rude and demeaning style doesn’t work nationally on public radio, then why does Belling suppose that it works locally on public radio? So why does WISN allow Mark Belling to be rude to his own callers?

Belling is successful because he is politically shrewd, very intelligent, and just really damn good at his job. He has a keen insight for breaking news, an analytical mind for dissecting political events and parsing through media reports, and he’s not afraid to go after anybody regardless of ideological predisposition. In other words, Mark Belling is a force to be reckoned with. And yet, his talents do not go unnoticed. Belling has received the Marconi Award for "personality of the year" and Talkers Magazine ranked Belling among their “heavy hundred”. He’s very talented, and I think Milwaukee and WISN radio are better for having him.

On the flipside, Belling is rude to his callers, talks to his producer too much on the air, and tends to go on rants concerning the most frivolous and immaterial of things. Is there a reason why he is always criticizing his producer? Is there a reason why Belling frequently interrupts his weather man during a forecast? Bottom line, Belling is good, but he could be a lot better. I think WISN radio needs to instruct him about to become a better radio personality. As the saying goes, you can catch more flies with honey than with vinegar.

Comments (9)
  • John H  - I agree

    I agree, Belling is rude to his callers....Agree on most political points but he is so self centered....I listen to sports more often than not. His worst mistake was calling police Capt. Jim Harpole a lackey for Mayor Barret. HAH!....I am friends with Jim and he is such an upstanding guy. A great Capt. and the right hand man to Flynn. He is polically on the opposite side as Barrett as well...what a made up lie to say that. Belling is too full f himself.

  • Pete Mo  - "Mark Belling"

    Mark's tag line is "standing up for Milwaukee" and I can't stop myself from always say under my breath "talking down to Milwaukee" when the tag line is mentioned. I agree that he is smart but I have begun to hate the traffic interruptions as if we enjoy the mindless banter. I want political analysis, traffic and weather. I don't want sports or his one sided conversations with Paul, his producer. Sometimes I feel like calling the show and asking them why they even takes callers if he won't let the speak.

  • Robert  - It is his show

    Stated a few things which I will address

    1. Why doesn't WISN tame him down?
    2. Why is he more polite when filling in for Rush.
    3. He talks to his producer too much
    4. Frivolous rants
    5. Rude to Callers

    Both can be answered with the simple answer of money.

    1. Mark is WISN's cash cow they charge 10x the amount to advertise during his show than any other show. Clear channel is concerned with one thing and that's money. If they start dictating to him he'll leave and go somewhere else, and they lose their cash cow.

    2. He is polite during Rush's show because it's just that... Rush's show. The Rush Limbaugh show and the EIB network is a brand. And if Mark wants to fit into that brand he has to act a certain way. Mark does it because its good exposure but it is not who he is.

    3. Every talk show host has a way of keeping focused and grounded with the people for Mark its Paul. He uses Paul to judge audience response without taking calls which I think allows him to go on great monologue with excellent analysis. I agree he is horribly mean to paul my best guess for that is he does it to make the rest of us feel better by thinking its ok we didn't follow his train of thought... Paul is dumber than the rest of us. I will agree there he is a bit over board most days with his criticism of paul.

    4. In the end its his show, if you don't like them turn them off. There will be topics I don't like so I turn it off. But I very much enjoy hearing his rants on people not turning their lights off or traffic troubles of the day. For me its actually a stress reliever hearing someone else having problems and ranting about them in the manner he does it.

    5. I agree he is rude to callers and I do get frustrated that he won't let them talk sometimes. But on the other hand I LOVE hearing him just berate the liberal callers. And why is it Marks fault people can't articulate and talk with him. Mark is not hard to argue with you just have to answer his questions. No talk show host puts up with callers who only ask and do not answer questions.

    Mark Belling is not perfect but he has one of the best analytical and logical minds in the state if not the country. We are blessed to have him here in Milwaukee. Think of all the stories he has broken and think of all the trouble he has caused for liberals without him who knows where Milwaukee would be.

    If you like a more tame style listen to 620 if he became more like Sykes I wouldn't tune him in. He is unique and not afraid to speak his mind whether he is right or not.

    Lastly your comment was "As the saying goes, you can catch more flies with honey than with vinegar."

    That is the worst analogy because Cow pies attract even more flies than honey

  • Bud Wiser

    Belling frequently does come across as a jerk, which in truth I believe he is. He will bring up a small peripheral part of a topic, and when a caller wants to dig deeper into his ranting with logical comparisons to real life situations, the calling party is cut off. An example is his topic of Friday, January 21, 2011 about the increased auto insurance liability limits law signed by Doyle last year. He wouldn't discuss the auto insurance mandate which was part of the bill, only the liability limits increase! Those dirty trial lawyers! How about a frank discussion on the mandate; making people purchase car insurance? He called the former Responsibility Law "oddball", which should have been brought into the discussion. Is this mandatory insurance law any different than Obummacare? The mandate is what everybody is griping about! He treats his audience like talking to a 6th Grade class. Wisconsin must be pretty dumb to listen to such a mental midget!

  • Ron S  - Quit complaing

    The only mental midgets are you people complaining. Free speech ,deal with it!

  • MG

    Ahhh poor baby. Was Mark too rude?. Big flippin' deal.

  • Anonymous

    Mr. Rodriguez, you are wrong about listeners going over to WTMJ. Notice how WTMJ hasn't really done a format change since Jonathan Green has retired? They figure that they can't compete at the moment. Until Mark retires, the 3pm to 6pm slot will just be in second place.

    WISN does not need to instruct him in how to be a better host. The worst thing in the world is a micromanaging, overbearing, controlling, OCD boss. I have had one in the past and it was especially hard when your previous boss at the same company let you be who you are and helped coach you in ways they knew you could succeed. Let Belling keep doing it the way he does.

    By the way, he does pick on Paul, but I think Paul knows it is in all fun. A caller once ripped on Paul and Mark jumped in saying how it's one thing if he (Mark) rips him, but the caller cannot.

  • Anonymous  - Belling

    He is entertaining.......but, like all talk show hosts, his insights are painfully one sided.

    There are two kinds of people who listen to that show.

    1) Those who think he is entertaining and funny.

    2) Those who are sheep that don't know how to think for themselves.

  • Ron  - Marks Rudeness

    I can tolerate Mark Behlings rudeness except when he interrupts the weather report or the driving report. That is so intolerant I say the hell with the report and tune to any other station. Can't believe these weather and road condition reporters can't get a set and demand that he respect their positions.

Write comment

[b] [i] [u] [s] [url] [quote] [code] [img]   
:angry::0:confused::cheer:B):evil::silly::dry::lol::kiss::D:pinch:
:(:shock::X:side::):P:unsure::woohoo::huh::whistle:;):s
:!::?::idea::arrow:

Security

Please input the anti-spam code that you can read in the image.

Milwaukee County