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Failure of the GOP to Reach Out to Hispanics

The GOP is failing the Hispanic community in a number of politically important ways. They have refused to reach out to Hispanics at a grassroots level, which has fostered a more recent and noticeable decline in GOP support; This was most evident during the 2008 election when John McCain lost the headway previously made by George Bush with Hispanics in the south-western states. The GOP have also failed to address the fabricated image of being the party of and for the rich. This image is responsible for conservative Hispanics registering as Democrats. And lastly, Republicans have not underscored the point that they share many moral precepts with the Hispanic community - precepts vital for a genuine and lasting alliance. If Republicans expect to capture more of the Hispanic vote in future elections, they need to take these problems seriously and resolve them before Hispanics make the left a permanent home.

According to the 2003 U.S. Census Bureau, the national median income level for Hispanic households was $34,241, about $15,000 less than non-Hispanic households; 21% of Hispanic households fell below poverty level, which was twice the level of non-Hispanic whites; and the uninsured rate for Hispanics was at 32%, about three times the level of non-Hispanic whites. The statistics suggest that the Hispanic community continues to be a struggling demographic, a fact that has been exploited by the Democrat Party for decades.

Exploitation of Hispanics by the Democrat Party

The most recent example of class exploitation was fueled by Politico’s interview with John McCain when they asked how many homes he had owned, an answer he deferred to his staff. Notwithstanding, Obama exploited the gaffe defining McCain as out of touch with working families. Taking care note of the gaffe, the AFL-CIO hurried out bulk mailers that highlighted McCain’s wealth and a presumed inability to identify with the working class.

This example is no exception to the rule of liberal politics. By dividing the nation into a neat, rich-poor dichotomy, Democrats have taken a play from the Marxist handbook. During hard times, they use their media accomplice to overstate crises in order to mobilize the proletariat masses for radical change. In particular, business owners take the brunt of the onslaught. They are not viewed as those who provide jobs and financial stability to working families; they are the “other” that routinely manipulate, harass, and greedily exploit their employees for unadulterated profit.

In November of 2008, Barack Obama secured 66% of the Hispanic vote, besting John Kerry’s 59% four years earlier. The disparity has caused many to reconsider the Democrat Party’s continuing success with Hispanic voters. In particular, foreign born Hispanics tend to be the more serious problem for the GOP. This demographic represents 33% of all Hispanic voters, and they are 50% more likely to register as democrats. The kicker is that foreign born Hispanics are more likely to see Hispanic culture through a traditionalist lens. This should be an advantage for the conservatives, but it's not translating into success.

These statistics suggest that conservatives need to formulate a good plan of attack to address the Hispanic community. The first step ought to include a widespread grassroots effort to make a meaningful connection with Hispanic voters. Distant or lazy marketing will not work, but would only serve to reinforce the stereotype of GOP elitism. Just as discussion is easier among those who share interests, a grassroots effort can only work by expressing and reinforcing common values found within Hispanic culture. If any GOP leaders are listening, it's time to celebrate Hispanic culture, not suppress it.

Formulating a Strategy to Win Over Hispanics to the GOP

As it stands, conservatives and Hispanics share a common culture of Christian faith, the right to life, a traditional family structure, and a solid work ethic. If the Christian faith is the common connector with the Hispanic community, then it’s logical that a grassroots effort is best served through church-sponsored gatherings. This means that conservative politicians need to reach out to Hispanic pastors who are willing to serve as a liaison to Hispanic congregants - not to promote a particular candidate, but to provide greater clarity to a politician’s moral and civic positions. More importantly, politicians ought not to wait for election season to get familiar with Hispanic groups. Hispanics should be treated like part of the family. This means that when Hispanic non-profits or other community organizations invite politicians to events that are mutually beneficial, Democrats shouldn’t be the only ones showing up. This is one of the more disturbing problems in GOP leadership today.

The second stage of attack should include a focus on exposing democrats for their role in class exploitation – in particular, their assault on those who provide jobs. It is often said that the GOP is the party for the rich. This is not true. The GOP is the party for entrepreneurs and businesses; this distinction is important and should be reinforced. Entrepreneurs and small businesses are the muscle that turns the economic wheel, not unions or the federal government.

Each minority group has developed their own unique hang up with the GOP. For African-Americans it’s racism, and for Jews it’s religion. These obstacles are deeply ingrained into their collective conscience through family and culture, and they are not likely to go away soon. For Hispanics, however, their loyalty to the Democrat Party is superficial and not reinforced by values in Hispanic culture, but is rather a response to the behavioral tendencies of the GOP and an unchallenged stereotype grounded in class divisiveness.

Now is the Time to Fight for Hispanics

Far too long, the democrat party has divided our country for political power. A populist message designed for the unlearned ear can only be defused by proper education and wise marketing. But this must occur at a local grassroots level. Hispanics need to know that there is someone in their corner, providing them with the right tools to fight against today’s adversity and to preserve traditional Hispanic culture. With liberals at the helm of Congress and the White House, there isn’t a better time than the present to fight for the soul of the Hispanic community.

Comments (13)
  • Mr. Beltran  - Strategy

    How do we intend on educating our fellow hispanics?

    For starters, we need to have our messages translated in Spanish. Although I support every Latino in learning english and embracing American culture, we need to plant the seeds of true liberty to all Latinos, both english and spanish speaking.

    Thoughts?

  • Jason Crye

    Mr. Beltran,

    By education, I presume you refer to "getting the word out" or something to that effect. If so, I agree with you.

    One of the roadblocks to getting the message out to the Hispanic community is media outlets like Univision or Telemundo. My mother in law, for instance, doesn't speak much English; so naturally she receives her news from these media outlets. They have a leftist bias, and they influence the way she sees the Republican party.

    The most effective way to combat a one-sided news coverage is through a grassroots effort, especially through church led functions.

  • Spaticus  - Reaching Hispanics in Spanish

    I disagree the whole purpose of those immigrants that came to this nation was to assimilate and English is the common denominator. My two trips overseas on Uncle Sam's dollar the other nations did not cater to Americans. You learned their language if you wanted to get around. Presently there is no incentive for Hispanics to learn English. I see and read more about excuses then incentivizing them to learn.

    Hey if you took the initiative to come here then then take the initiative to learn, the language and the customs. I get disgusted when I see little enclaves of Balkinized hoods turned into little Mexico. There are enough native born Hispanics to challenge us to educate and reach out to them that only the conservative values have historically prospered a nation and a people.

  • Michael

    well said. The reason why liberals dominate the media is because we keep Conservative moral values in English only. The more people speak about Conservative values in various language, people would learn english more.

  • Maria  - How we can do this?

    Hi Aaron I promise that I will be here and here I'm.

    Yes you are so right we need a mass media to get the message to the "community" but If you watch Univision and Telemundo closely they are in the tank for the other side... I always wonder why Fox do not have an outlet in Spanish like CNN has.. but any way they know better what is good for them....

    Must be someone in the telecommunication business to agree in giving us some air space... then the "community" after listening to both sides will decide better what they want.

    I was thinking that we can start bugging host shows like Christina.. She is Cuban and I bet she will not like at all what is going on here... Maybe she will be willing to make a program or two talking about USA issues ...

    I don't know maybe I'm dreaming. :s

  • Hugo

    First of all, lets teach English to all the non-speakers. That would solve a lot of problems. Then, lets just be Americans, as we are. You don't hear the German, Chinese or other immigrants complaining that we don't cater to them in their language...well maybe the Muslims, and I don't want to be put in their category. Unless, we are not smart enough, is that so? I don't think so. I am Hispanic and a veteran, and I can't stand this whining anymore. Help yourself and you will be helped. How about we focus on taking advantage of the education afforded us and stop asking for special privileges. This an English speaking country, not Spanish, so lets all get on board and contribute to our great country. If you want Spanish speaking country, well you know where those countries are. By the grace of GOD, I am glad we are not part of them and their government. We are not helping those who can't speak English a favor by encouraging them not learn to speak this country's language. This dividing by ethnic group and race is destroying this great country...STOP! Lets just be Americans.

  • Judi

    This means that when Hispanic non-profits or other community organizations invite politicians to events that are mutually beneficial, Democrats shouldn’t be the only ones showing up. This is one of the more disturbing problems in GOP leadership today.
    My husband and I made this exact observation a few weeks ago. He is a massage therapist and volunteered at a function for a Hispanic non profit in Denver. There were at least 6 different politicians there and not one of them was a Republican. That has to stop if the Republican party wants to earn the Hispanic vote. A side note to the gentleman who took issue with reaching out to Hispanics in Spanish. Doing that will reach new immigrants while they're still learning so that when they become voters they will already be comfortable with the party and its values. Reaching out to people in Spanish doesn't diminish the value of functioning well in English.

  • Binny Thomas  - How GOP should win Immigration debate with Latinos

    GOP should demand to:

    1. Set aside 50% for hispanics(i.e. 500,000) of anuual 1 million intake for immigrants (people born in South America and Mexico).

    2. Rest of the world compete for the rest 500K annual intake.

    What this will do..
    1. This will ensure more Latinos are allowed per year to USA.

    2. First Generation Latinos vote GOP much more than any immigrant groups say Chinese, Indians, Africans, Asians, Arabs etc. Even white immigrants from Europe vote democratic due to their liberal left leaning idealogy prevalent in EU.

    3. The EU is having declining population growth - so immigrants from EU is not good for Europe as well.

  • roseindigo

    While I agree that the Republican party needs to meet with Hispanics to explain what they have in common, I agree with Hugo that the first order of business is to learn English and "be American". After all, isn't that why Hispanics are here? Or why Hispanics should be here?

    As far as this comment "a grassroots effort can only work by expressing and reinforcing common values found within Hispanic culture." I disagree completely. Openly SHARING common ground with Hispanic culture is fine, but reinforcing Hispanic culture is nonsense if we are to be Americans. No one is censoring Hispanic culture, just as no one censored other immigrant cultures, but our primary job is to BECOME AMERICANS as most other immigrant groups did.

  • Sihing

    Why does it have to be an issue of learning English? The majority of all hispanics in America do speak English. At least everyone that I know are English speaking Americans. But just because they are fluent in English does not mean that we have to scrap the Spanish language and forget it. I don't know of any people group that do not have pride in who they are and in their ancestors.
    A lot of Hispanics do speak spanish in their homes and watch spanish TV so I think it would be important for the GOP to reach out to them through these mediums. I also agree, with the earlier comments, that the republican party should explain what it is that they stand for, because they are things that Hispanics value the most.
    Unfortunately, most Hispanics think that the Republican party is for the rich and the Democratic party is for the poor. What they don't realize is that the Republican party represents some of the things we want, and stand for; which is the opportunity to earn our own living, being pro family, and having a strong faith in God.

  • austexcal  - Winning over Hispanics...

    Here's my meandering thoughts:
    I tend to support GOP candidates because my world view squares mostly with theirs. I can't call myself a Republican nor a Conservative; I'm a Christian first. I think that many Christians feel the same way. Anyhow, I bring this point up simply because I agree that we must stop illegal immigration. But after reading through the first few pages of Arizona bill, It really does give one pause. I've been stopped once before in my life and it is not a comfortable situation. That alone is not reason enough to take a closer look, but despite what I've heard on talk radio, there does seem to be times when people can be questioned and have their citizenship called into question if they, for example, report a crime (under this: B. FOR ANY LAWFUL CONTACT MADE BY A LAW ENFORCEMENT OFFICIAL OR AGENCY OF THIS STATE OR A COUNTY, CITY, TOWN OR OTHER POLITICAL SUBDIVISION OF THIS STATE WHERE REASONABLE SUSPICION EXISTS THAT THE PERSON IS AN ALIEN WHO IS UNLAWFULLY PRESENT IN THE UNITED STATES, A REASONABLE ATTEMPT SHALL BE MADE, WHEN PRACTICABLE, TO DETERMINE THE IMMIGRATION STATUS OF THE PERSON. THE PERSON'S IMMIGRATION STATUS SHALL BE VERIFIED WITH THE FEDERAL GOVERNMENT PURSUANT TO 8 UNITED STATES CODE SECTION 1373(c).)

    To get more Hispanics into the Republican fold, republicans NEED to speak Spanish to Spanish speaker. They need to present all arguments for all issues in Spanish. Hand out millions of Spanish Declaration of Independence, Constitutions, Pledge of Allegiance, Star Spangled Banner, etc. etc.
    If talk radio presented a Spanish translation broadcast of their shows or as someone already said, FoxNews broadcast in Spanish as well.

    I won't support an English Only amendment because it will take good Americans and truly disenfranchise them. How many hispanic conservatives or hispanic veterans, have parents who don't speak/or don't speak English well (some of them vets no doubt).. millions. Their children not only speak English but also were taught to love and respect this country.

    There is no official language in America, the uniting factor is the ideas, the values, the history of America. There won't be balkanization when people understand the history and what a revolutionary government America has.

    Do not forget that most hispanics are Catholics and when push comes to shove, Catholics are for the most part pro-life, pro-family, anti-redefining marriage, pro military. Their tendency is to be pulled morally/ ethically to the right. But many/most are pushed back to the left by a perceived support by the left for the "common man", or by a perceived prejudice by anti-hispanic, anti-immigrant, white protestants who's rhetoric can and has crossed the line to the offensive.

    G.W. Bush's immigration platform was similar to Reagan's. One thing that is certain is that first the Borders musts be secured. THEN we must deal with the millions here already.

  • ValdezIsComing  - It's all about the Media

    The main problem is that the Left controls the majority of media outlets, except perhaps for Talk Radio. They shape the message and create the talking points and are successful at making conservatives appear reactionary every time.

    Example, did the Daily Show, Colbert Report, MSNBC, CNN show the CSPAN video of Eric Holder saying at a Congressional hearing that he was against the Arizona Illegal Immigration Law that he admitted that he hasn't even read yet, but was considering to bring a lawsuit against Arizona because he felt the law was unconstitutional. No matter what side of the debate you are on you gotta admit this is foul.

    How about Sarah Palins VP nomination. Once the left got a hold of the word "vetting" they beat the word to death until even the common person could refer to the "vetting process" as a way to discount Palin out of hand and hide their true anti-anything-conservative agenda.

    I do think reaching out to Hispanic Evangelical congregations is something that seriously needs to be developed. This community tends to be very patriotic, conservative and value law and order tempered with compassion. However, Many people outside of this circle are not even aware that such a community exists.

  • Frank Salgado  - Propose solutions

    We Conservatives can appeal to the Hispanics. We must propose solutions to transform Hispanics to our side. I know there are Conservative brothers and sisters out there that wants to round up every illegal and send them back.

    This is cruel in the sense of hurting established families. What I propose is a redemptive second chance.

    1) Enforce the current immigration laws.

    2) Business' that have been hiring illegals should get a second chance to right their wrongs.

    3) Put the burden of paper work on those business' that hire illegals.

    4)They must complete a thorough back ground check.

    5)Provide the paper work for an illegal to apply for a working visa.

    6)Have them pay a fine set by the federal government (paid out from their paychecks in installments).

    7)Have their picture and finger prints recorded by the business and sent to INS Immigration Services.

    8)If they violate the renewal of their working visa or fail to take the initiative and apply for a green card, then they should be deported.

    A second chance for them to make things right.

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